The Watering Hole : Marketing Tips & Stories

 

Let’s say you are a marketing company – like us. We want people to know what we do and how we can help their small business stand out in a crowd. We know what we can do and how to do it so why not create a fun event to tell people about it? 

Our office space is tight right now but we have an artist friend who has a really cool office space -- and he's also interested in selling his art. We decide to collaborate on an event at his space to attract both potential art-buyers for him and to show off what Addwater can do for his brand.   

Now, how did we get people to attend this event?  

First of all, we made it free to attend. Once we decided on the concept of the event, we listed it on Eventbrite.com. We made the event all about our artist friend. On the listing, we said "Come see how this talented local artist works and how he gets his products out to the market." We called the event "An Artist is Born: Getting your art out to market." Then we share the event across Facebook, Twitter, Yelp and email marketing.

For less than a $200 you can host a gathering of like-minded people who love art and want to learn how to market their business. You capture two audience types, each to the benefit of the event's hosts.

Have you thrown a party or event to capture new sales leads for your business? If so, how did it go?