Author - Sarah Gemmell
Category - Small business, Marketing
Posted - 05/12/2011
0 Comments | Add Comment That's one smart biz! : McMills Construction, Woodside, CA
Category - Small business, Marketing
Posted - 05/12/2011
0 Comments | Add Comment That's one smart biz! : McMills Construction, Woodside, CA
I came across this post on Curbed SF recently entitled, "Upper Haight Features World's Coolest Garage Door." Included was the video below, which shows a seemingly historic front facade of an old Victorian home in San Francisco transforming into a garage entrance!
Apparently, the owners of the building were sick and tired of searching for nearly-impossible-to-find parking spots in the Upper Haight, but were prevented from constructing a traditional garage because of a recent mandate limiting historic buildings front facades.
So, McMills Construction started thinking outside the box. They took advantage of Corey McMills's background in mechanical engineering to come up with the folding front facade concept.
Why this was a smart move: Constructing the garage door pleased McMills's clients, was useful and extremely unique. Because of this, it got recognition on a popular real estate and home design site, Curbed, and was dubbed the "world's coolest garage door." Not only that but the post on Curbed was tweeted 48 times, "Liked" on Facebook 168 times and shared a total of 688 times. And -- drum roll please -- it's had more than 2.5 MILLION views on YouTube.
Moral of the story: Always think outside of the box, but not just for creativity's sake. Make what you do useful. And if it makes sense, video tape it!
Apparently, the owners of the building were sick and tired of searching for nearly-impossible-to-find parking spots in the Upper Haight, but were prevented from constructing a traditional garage because of a recent mandate limiting historic buildings front facades.
So, McMills Construction started thinking outside the box. They took advantage of Corey McMills's background in mechanical engineering to come up with the folding front facade concept.
Why this was a smart move: Constructing the garage door pleased McMills's clients, was useful and extremely unique. Because of this, it got recognition on a popular real estate and home design site, Curbed, and was dubbed the "world's coolest garage door." Not only that but the post on Curbed was tweeted 48 times, "Liked" on Facebook 168 times and shared a total of 688 times. And -- drum roll please -- it's had more than 2.5 MILLION views on YouTube.
Moral of the story: Always think outside of the box, but not just for creativity's sake. Make what you do useful. And if it makes sense, video tape it!
Blog Categories
- All
- Addwater
- AddwaterNews
- Advertising
- Blogging
- Coupons
- Culture
- Customer service
- Deals
- Email marketing
- Email newsletter
- Event marketing
- Food
- Food show
- General
- Green
- Marketing
- Online Marketing
- Online marketing
- Retail
- SEO
- Small business
- Social media
- SocialMedia
- Tools
- Tumblr
- Zappos
- blogging
- customer service
- small business
- social media
- socialmedia
Join our mailing list
Receive our Top Five list of most helpful marketing resources monthly!
OnToplist is optimized by SEO
Add blog to our blog directory
NetworkedBlogs
| Blog: |
| The Watering Hole - Addwater Marketing Agency's Blog |
Topics: |
| marketing, small business, social media |
Blog Archives
- Nov 2011
- Sep 2011
- Aug 2011
- Jul 2011
- Jun 2011
- Addwater offers BigCommerce design and customization
- We set up a Tumblr blog. Here's why:
- That's one smart biz! : Naked Pizza in New Orleans, LA
- Amazing Facebook Stats- All the More Reasons to be on Facebook
- LinkedIn is now the most important social network, and what this means for your business
- Our new Palo Alto office
- Food Obsession: Barbequed Fish "Bonacruz," courtesy of our very own Bonnie!
- Why Facebook will dominate Google eventually - And what this means for your small biz
- May 2011
- Top Five Marketing Tips & Tools: Edition 4 - May
- Applying the learnings from "Fastest way to lose customers" to your small business
- Twitter tips for #twitternewbies, or how to not be one of those people I avoid on Twitter
- National Small Business Week: Events you won't want to miss
- That's one smart biz! : McMills Construction, Woodside, CA
- Share an office with us!
- 6 easy ways to green your office
- How to write the best email subject lines
- Apr 2011
- Why the new Facebook Deals may be the best option for small businesses
- Top Five Marketing Tips & Tools: Edition 3.
- Addwater welcomes Mohammad Sadeghi as our COO!
- 5 ways to become an efficient tweeter
- Small Business Reality Online (slideshow)
- Everything is marketing
- Empowering employees to market your business
- Mar 2011
- When to send emails, when to tweet, when to do everything!
- SEO Series, Part 3: Our favorite free online SEO tools
- Top Ten Marketing Tips & Tools: Edition 2.
- Got empathy?: Tricks to making empathetic business decisions
- Market your business cheaply by throwing a party!
- At the end of the day Twitter is still just... Twitter
- What is it about dogs and commercials? (Plus, meet our office mascot, Leo)
- "Customer service is the new marketing!"
- SEO Series, Part 2: SEO tips for beginners
- Why we want to be just like Zappos! The WOW effect.
- Feb 2011
- SEO Series, Part 1: You can't handle the truth about SEO!
- Top Ten Marketing Tips & Tools: Edition 1
- Why blogging REALLY IS important for your business: Some proof
- How the new Facebook Pages layout will benefit your small business
- Four critical questions to ask about your business's online presence
- Caviar Kid? More like Caviar Mom: A lesson in knowing your audience
- To Groupon or not to Groupon: That is the question.
- Jan 2011